Waffles
on a stick.
Dipped to order.

It started with a simple idea: what if a waffle could be more than just breakfast or dessert?

No fancy storefront. No big team. Just a waffle iron, a red tent, a lot of experimenting, and a belief that something simple could become something special.

I wanted to create a waffle that was crispy outside, soft inside, made fresh to order, and easy to enjoy anywhere. So, we put it on a stick, added our own flavours, and called it WAFFLED.

Since then, I've spent countless hours testing recipes, setting up tents, serving customers, learning from mistakes, and watching people take their first bite. The best part is seeing someone come back with a friend and say, "You have to try this."

We're still at the beginning of our story. One market, one event, and one waffle at a time.